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The Year Ahead for LBS
TweetIn 2010, location-based services (LBS) made a major shift towards becoming mass-market, especially basic navigation. Consumers have come to expect to get a well-designed navigation service for...
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The Geo-Targeting Revolution
TweetOne of the major advantages of mobile advertising is location; the fact that your phone can pinpoint where you are at a given moment in time, enables advertisers to deliver ads that are relevant...
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Right Place, Right Time
TweetIt started with BOGOF (Buy One Get One Free) and 3-for-2 offers. Supermarket shelves were littered with competitive deals that soon filled shoppers’ trolleys and began a new wave of special...
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The Hyper-local Opportunity
TweetAuthor George Orwell is famously quoted as having once said: “Advertising is the rattling of a stick inside a swill bucket”. All political sub-text and unpleasant human/beast analogies aside, the...
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It’s Not About The Money
TweetIn May this year, Google announced its mobile wallet. It’s an Android app that lets people with Android phones equipped with near-field communication (NFC) technology pay for goods by simply...
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The Mobile Knowledge
Tweet“Put your best people on mobile. It’s where the puck is headed.” This call to action from Google’s Eric Schmidt poses a critical challenge for clients and agencies engaged across the whole...
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The Innovation Game
TweetInnovation in mobile was the main theme of the latest Brand and Agency briefing in 2011. Google kicked off proceedings by showing the assembled audience what can be achieved via a mobile...
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MWC 2012 – The Analyst’s View
TweetThe mobile industry had its biggest industry show last week in Barcelona. Going by the attendee numbers, the global economy seems to have rebounded, though riots on the streets indicated tough...
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Brave New World
TweetWhat will power the next great cycle of mobile innovation? The core value inherent in the mobile internet, and the unifying element of many separate technologies, is a concept we call Mobile...
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Small Business, Massive Opportunity
TweetSmall businesses will play a crucial role as the United Kingdom, and indeed all of Europe, looks to rebound from some rather gloomy economic times. Today, according to the Federation of Small...
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The Estate Agent App Review
TweetWith smartphones being very popular on the British market, time using apps is growing. Apps are favoured for fast and easy access to information, without the need to use the phone’s web browser....
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Are You Ready for the Smartphone Marketing Revolution?
TweetIt wasn’t long ago that when we talked mobile, we were discussing basic devices that could do little more than make phone calls. Now, mobile is so much more than a phone. It’s an experience....
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Mobile Marketing – An Outsider’s Viewpoint
TweetI was invited by Russell Buckley to attend Mobile Marketing Live, principally because I know very little about smartphones and tablets, and how they will impact business specifically and society...
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Big Data, Big Opportunity
TweetAs far back as 2010, the emergence of location-based services gave rise to numerous trials by big brands, who were attempting to demonstrate the real value of location to their business. So two...
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Right Time, Right Place
TweetOne of the first lessons any marketer learns is the importance of the four ‘P’s - namely price, promotion, place and product. In the world of mobile marketing, place arguably transcends the other...
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Team Work
TweetOne of the big myths about start-ups is that it’s really hard to get funding. This may have been more true in the past, but with funding announcements happening nearly every day, clearly,...
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Going, Going, Gone!
TweetDespite all the noise being made about the UK’s 4G auction, what you can’t hear is the sound of champagne corks popping over at the Treasury as Ofcom’s 4G auction fails to raise George Osborne’s...
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Well Connected
Tweet This was my 4th Mobile World Congress this year, and as always, it didn't fail to impress. Alongside a new location, we have also seen some incredibly exciting announcements which are set to rock...
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Looking Back on MWC
Tweet“Welcome to Spain, Thank you for your business,” remarked the immigration officer and thus started my yearly pilgrimage to the grand slam of mobile – The Mobile World Congress 2013. It is truly a...
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40 and Counting
TweetIt was back in April 1973 that Motorola employee Martin Cooper made a call in New York on a Motorola DynaTAC - widely regarded globally as the first public cellphone call. The device was nine...
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In Praise of Mobile
TweetWe all need to believe in something; judges believe in the law, priests believe in God and journalists believe in scoops. Our firmest beliefs are those to which we are most committed: Take them...
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Make the Most of Mobile
TweetA recent report from Deloitte forecast that smartphone sales will reach 2bn by the end of 2013, with four out of five consumers using a mobile device to access the internet regularly. This has...
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See It Through
TweetFor many people, the mobile phone is an essential communication tool, and the use of apps has become a daily necessity for millions, but there is a problem for a group who number over 285m...
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A Change for the Better
The majority of the changes made by Apple with the launch of iOS 7 will have a positive impact on app developers and advertisers. Apple’s iOS platform has proven to be a very lucrative vertical for...
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Touchy Feely
Beyond the screen, our mobile devices are reflections of ourselves. They are mirrors for who we are, what we care about, how we spend our time, who we want to be. These vivid reflections are based on...
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An App For All Reasons
In today’s world, we hardly ever place a mobile out of hands reach; in fact, many of us sleep with our phone at our bedside. And, whether we are at the airport, watching a movie, shopping or even in...
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Emerging Opportunity
Global ad spend is set to soar over the next 10 to 15 years, in large part due to the growth in spend within emerging markets – which according to S &P Capital IQ Equity Research will add $200bn...
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Content, Channel and Context – The Keys to Mobile Marketing Success
As mobile internet access grows, and more people use their phones to go online, the rules for marketing are changing. Rather than continuing with traditional approaches to marketing, new ways of...
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Not Mobile-first, People-first
Much has happened since ex-Google CEO Eric Schmidt coined the phrase “mobile-first” in early 2010. It’s an understatement to say that significant advances have been made in mobile communications...
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Watch This Space
With Christmas fast approaching, we’re all reaching for our nearest device to browse, find and buy presents for our loved ones. This Christmas, there will be more tablets on the market than ever...
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